Swiggy refurbishes trust : managing reputation meltdown through public relations
Year of publication: |
2021
|
---|---|
Authors: | Gupta, Ashish ; Kumar, Jitender ; Dixit, Sweta ; Khan, M. C. Rashid ; Dharwal, Mridul |
Published in: |
Vision : the journal of business perspective. - London [u.a.] : Sage Publ., ISSN 2249-5304, ZDB-ID 2220768-5. - Vol. 25.2021, 3, p. 373-383
|
Subject: | Vertrauen | Confidence | Öffentlichkeitsarbeit | Public relations | Reputation | Firmenimage | Corporate reputation |
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