The Swiss luxury watchmaking industry : a general overview and a closer look at the celebrity endorsement and sponsorship communication strategy used by the leaders
Karine Gautschi
| Year of publication: |
Jan. 2005
|
|---|---|
| Other Persons: | Gautschi Haelg, Karine (contributor) |
| Publisher: |
Lausanne : Univ., HEC, Inst. of Research in Management |
| Subject: | Uhrenindustrie | Watch industry | Schweiz | Switzerland |
| Extent: | Online-Ressource, 137 S. = 9,08 MB, Text Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Fallstudie ; Case study |
| Language: | English |
| Thesis: | Lausanne, Univ., Diss., 2005 |
| Notes: | Systemvoraussetzungen: Acrobat Reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003390554