Switching costs and the foreign firm's entry
Year of publication: |
2009
|
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Authors: | Kikuchi, Tōru |
Published in: |
The Manchester School. - Oxford [u.a.] : Wiley-Blackwell, ISSN 0025-2034, ZDB-ID 1418920-3. - Vol. 77.2009, 3, p. 366-372
|
Subject: | Internationaler Markteintritt | International market entry | Markteintritt | Market entry | Multinationales Unternehmen | Transnational corporation | Wechselverhalten | Switching behaviour | Spieltheorie | Game theory | Theorie | Theory |
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