Switzerland's billabong? : Brand management in the global food system and Nestlé Australia
Bill Pritchard
| Year of publication: |
1999
|
|---|---|
| Authors: | Pritchard, Bill |
| Published in: |
Restructuring global and regional agricultures : tranformations in Australasian agri-food economies and spaces. - Aldershot [u.a.] : Ashgate, ISBN 1-84014-975-2. - 1999, p. 23-40
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| Subject: | Nestlé Australia Ltd. <Sydney> | Agraraußenhandel | International agricultural trade | Ernährungssicherung | Food security | Globalisierung | Globalization | Multinationales Unternehmen | Transnational corporation | Markenführung | Brand management | Schweiz | Switzerland | Australien | Australia |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | In: Restructuring global and regional agricultures |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001423652