Symbiotic marketing and trust-related issues : empirical evidence from an emerging economy
Year of publication: |
2011
|
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Authors: | Huang, Jun ; Li, Ji ; Zhang, Pengcheng ; Cai, Zhenyao ; Wang, Xinran |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 24.2011, 5, p. 417-432
|
Subject: | Internationales Marketing | International marketing | Sozialkapital | Social capital | Strategische Allianz | Strategic alliance | Schwellenländer | Emerging economies | Kfz-Industrie | Automotive industry | China |
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