Symbolic brands and authenticity of identity performance
Year of publication: |
2005
|
---|---|
Authors: | Elliott, Richard ; Davies, Andrea |
Published in: |
Brand culture. - London [u.a.] : Routledge, ISBN 0-415-35598-2. - 2005, p. 155-170
|
Subject: | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology | USA | United States | Markenführung | Brand management | Glaubwürdigkeit | Credibility |
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