Symbolism in bank marketing and architecture : the headquarters of National Provincial Bank of England
Year of publication: |
2019
|
---|---|
Authors: | Barnes, Victoria ; Newton, Lucy A. |
Published in: |
Management & organizational history : M&OH. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1744-9367, ZDB-ID 2221871-3. - Vol. 14.2019, 3, p. 213-244
|
Subject: | Bank architecture | banking | banks | branding | finance | marketing | organizational identity | symbolism | uses of the past | Bank | Großbritannien | United Kingdom | Markenführung | Brand management | Unternehmenskultur | Corporate culture |
-
Women, uniforms and brand identity in Barclays Bank
Barnes, Victoria, (2022)
-
Managing brand identity : effects on the employees
Bravo, Rafael, (2017)
-
War memorials in organizational memory : a case study of the Bank of England
Barnes, Victoria, (2018)
- More ...
-
Barnes, Victoria, (2016)
-
Barnes, Victoria, (2021)
-
Barnes, Victoria, (2022)
- More ...