Sympathy or shock : how transgression diagnosticity impacts consumer perceptions and intentions regarding person-brands
Year of publication: |
2023
|
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Authors: | Matthews, A. Lynn ; Luebke, Sarah S. F. |
Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 32.2023, 8, p. 1399-1411
|
Subject: | Brand identification | Diagnosticity | Experimental design | Personal branding | Social identity theory | Transgression | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology | Experiment |
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