Synergien durch Kredit-Controlling und Kredit-Marketing
Wilhelm Bühler; Walter Lugmayr
| Alternative title: | Kredit-Controlling - Kredit-Marketing Kredit-Controlling, Kredit-Marketing |
|---|---|
| Year of publication: |
1991
|
| Authors: | Bühler, Wilhelm |
| Other Persons: | Lugmayr, Walter (contributor) |
| Publisher: |
Wien : Sparkassenverl. |
| Subject: | Bankmarketing | Bank marketing | Kredit | Credit | Controlling | Management control | Österreich | Austria | KMU | SME |
| Extent: | 52 S. |
|---|---|
| Series: | Schriftenreihe des Österreichischen Forschungsinstitutes für Sparkassenwesen. - Wien : Sparkassenverl., ISSN 0472-5859, ZDB-ID 772200-X. - Vol. 1991,3 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Nebent.: Kredit-Controlling - Kredit-Marketing Enth. 2 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013382878