Synergies of promotional products and print advertising in building brand equity for a new brand
Michael S. McCarthy and Eugene H. Fram
| Year of publication: |
2008
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|---|---|
| Authors: | McCarthy, Michael S. ; Fram, Eugene H. |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 14.2008, 1/2, p. 3-15
|
| Subject: | Markenimage | Brand image | Printwerbung | Print advertising | Markenführung | Brand management |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003810638