Synergizing advertising campaigns with appeals : a perspective through cases
Year of publication: |
August 2016
|
---|---|
Authors: | Kumar, Alok ; Pathak, Pramod |
Published in: |
Global business review. - New Delhi [u.a.] : Sage, ISSN 0972-1509, ZDB-ID 2004354-5. - Vol. 17.2016, 4, p. 821-833
|
Subject: | Advertising Appeal | Appeal mix | soft selling | crowd sourcing | suggestiveness | persuasiveness | relation building | Werbewirkung | Advertising effects | Werbung | Advertising | Marketingmanagement | Marketing management |
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