Synthesizing scenario planning and industry recipes through an analysis of the Hollywood film industry
Year of publication: |
2020
|
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Authors: | Bezjian, James ; Stoyanova, Veselina ; McKiernan, Peter ; MacKay, R. Bradley |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 150.2020, p. 1-11
|
Subject: | Industry recipe factors | Industry recipes | Intuitive logics | Scenario planning | Scenario recipe factors | Szenariotechnik | Scenario analysis | Filmwirtschaft | Film industry | Strategisches Management | Strategic management |
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