System supplier's customer strategy
Year of publication: |
2007
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Authors: | Helander, Anton ; Möller, K. E. Kristian |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 36.2007, 6, p. 719-730
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Subject: | Leistungsbündel | Bundling strategy | Technischer Fortschritt | Technological change | Lieferantenmanagement | Supplier relationship management | Wissensmanagement | Knowledge management |
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