Hypermedia structuring and navigation requires design methodologies different from thosedeveloped for standard information systems. This article details our successful application ofRelationship Management Methodology (RMM), a hypermedia systems analysis and designmethodology, to ACM SIGLINK's LINKBase. LlNKBase is a World-Wide Web (WWW)application, which dynamically generates WWW pages from a relational database containinginformation about hypertext-related events such as conferences, publications, authors, andsponsoring organizations. We describe our experience applying RMM in this case study,summarize design lessons we learned in the process, present extensions to RMM, and groundour work in the hypermedia design literature. Our experiences should encourage hypermedia andWWW developers to utilize systematic design techniques