Systematic new product development
Gordon Douglas, Philip Kemp and Jeremy Cook
| Year of publication: |
1978
|
|---|---|
| Authors: | Douglas, Gordon ; Kemp, Philip ; Cook, Jeremy |
| Publisher: |
London : Assoc. Business Programmes |
| Subject: | Produktgestaltung | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Innovation |
| Extent: | VII, 173 S Ill., graph. Darst 8° |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-85227-202-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000003751