Systematic review on B2B branding : research issues and avenues for future research
Year of publication: |
2012
|
---|---|
Authors: | Keränen, Joona ; Piirainen, Kalle A. ; Salminen, Risto T. |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 21.2012, 6, p. 404-417
|
Subject: | Markenführung | Brand management | Bibliometrie | Bibliometrics | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management |
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