Systemisches Markenmanagement
Jörg Tropp
| Year of publication: |
2005
|
|---|---|
| Authors: | Tropp, Jörg |
| Published in: |
Konstruktivistische Ökonomik. - Marburg : Metropolis-Verl., ISBN 3-89518-509-4. - 2005, p. 251-276
|
| Subject: | Markenführung | Brand management | Systemtheorie | Systems theory | Theorie | Theory | Konstruktivismus | Constructivism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003248601