Systemisches Marketing-Management : Wege zu einem zukunftsfähigen Bezugsrahmen
Year of publication: |
2005
|
---|---|
Authors: | Bergmann, Gustav |
Published in: |
Konstruktivistische Ökonomik. - Marburg : Metropolis-Verl., ISBN 3-89518-509-4. - 2005, p. 213-250
|
Subject: | Marketing | Systemtheorie | Systems theory | Theorie | Theory |
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