Systemtechnologien - Herausforderung des Investitionsgütermarketing : "converting technologies into services"
Klaus Backhaus ; Rolf Weiber
| Year of publication: |
1987
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|---|---|
| Authors: | Backhaus, Klaus |
| Other Persons: | Weiber, Rolf (contributor) |
| Published in: |
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements. - Hamburg : Manager-Magazin-Verl.-Ges., ISSN 0174-335X, ZDB-ID 795788-9. - 1987, p. 70-80
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| Subject: | Marketingmanagement | Marketing management | Technologie | Technology |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001040061