Tailoring Online Retail Strategies to Increase Customer Satisfaction and Loyalty
| Year of publication: |
2007
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|---|---|
| Authors: | Souitaris, Vangelis ; Balabanis, George |
| Published in: |
Long range planning : LRP ; international journal of strategic management. - Oxford : Elsevier, ISSN 0024-6301, ZDB-ID 1609841. - Vol. 40.2007, 2, p. 244-261
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