Taiwan : consumers' reactions to Tesco's market entry in Taiwan ; a comparison with the UK experience
Ching-Wei Ho and John Temperley
| Year of publication: |
2013
|
|---|---|
| Authors: | Ho, Ching-wei ; Temperley, John |
| Published in: |
Marketing management in Asia. - New York, NY : Routledge, ISBN 978-0-415-52317-2. - 2013, p. 101-119
|
| Subject: | Tesco Plc <Cheshunt> | Einzelhandel | Retail trade | Markenartikel | Brand | Internationaler Markteintritt | International market entry | Konsumentenverhalten | Consumer behaviour | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009659656