Taiwanese Children as Consumers
Year of publication: |
1990
|
---|---|
Authors: | McNeal, James U. ; Yeh, Chyon‐Hwa |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 24.1990, 10, p. 32-43
|
Publisher: |
MCB UP Ltd |
Subject: | USA | Taiwan | Consumer behaviour | Children | Global marketing | National cultures |
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