Taking a deeper look at online reviews: The asymmetric effect of valence intensity on shopping behaviour
| Year of publication: |
2013
|
|---|---|
| Authors: | Floh, Arne ; Koller, Monika ; Zauner, Alexander |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 29.2013, 5 (1.4.), p. 646-670
|