Taking industry structuring seriously : a strategic perspective on product differentiation
Year of publication: |
2013
|
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Authors: | Makadok, Richard ; Ross, David Gaddis |
Published in: |
Strategic management journal. - Chichester [u.a.] : Wiley, ISSN 0143-2095, ZDB-ID 164405-1. - Vol. 34.2013, 5, p. 509-532
|
Subject: | Industriestruktur | Industrial structure | Produktdifferenzierung | Product differentiation | Wettbewerbsvorteil | Competitive advantage | Wettbewerbsbeschränkung | Restraints of competition |
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