Tales of two channels : digital advertising performance between ai recommendation and user subscription channels
Year of publication: |
2024
|
---|---|
Authors: | Dong, Beibei ; Zhuang, Mengzhou ; Fang, Eric ; Huang, Minxue |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 88.2024, 2, p. 141-162
|
Subject: | in-feed advertising | digital advertising | native advertising | subscription | artificial intelligence | recommendation | click-through rate | conversion rate | Künstliche Intelligenz | Artificial intelligence | Werbung | Advertising | Online-Marketing | Internet marketing | Personalisierung | Personalization |
-
Rafieian, Omid, (2023)
-
Measuring the value of recommendation links on product demand
Kumar, Anuj, (2019)
-
Zhuang, Mengzhou, (2021)
- More ...
-
"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric, (2023)
-
Zhuang, Mengzhou, (2021)
-
The Effects of COVID-19 on Mobile App Usage
Zhuang, Mengzhou, (2020)
- More ...