To talk or not? : an analysis of firm-initiated social media communication's impact on firm value preservation during a massive disruption across multiple firms and industries
Year of publication: |
2023
|
---|---|
Authors: | Srinivasan, Ravi ; Jha, Ashish Kumar ; Verma, Nishant Kumar |
Published in: |
Decision sciences. - Oxford : Wiley-Blackwell, ISSN 1540-5915, ZDB-ID 2066218-X. - Vol. 54.2023, 4, p. 410-431
|
Subject: | abnormal returns | Covid-19 pandemic | large-scale disruptions | signaling theory | social media | Twitter | Social Web | Social web | Coronavirus | Unternehmenswert | Firm value |
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