Talking about Films: Word-of-Mouth Behavior and the Network of Success Determinants of Motion Pictures
| Year of publication: |
2013
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|---|---|
| Authors: | Roschk, Holger ; GroE, Sebastian |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 13284459. - Vol. 19.2013, 3 (1.6.), p. 299-316
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