Taming polysemous signals : the role of marketing intensity on the relationship between financial leverage and firm performance
Year of publication: |
April 2017
|
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Authors: | Bae, John ; Kim, Sang-Joon ; Oh, Hannah |
Published in: |
Review of financial economics : RFE. - Medford, MA : Wiley, ISSN 1058-3300, ZDB-ID 1116477-3. - Vol. 33.2017, p. 29-40
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Subject: | Firm financial leverage | Marketing intensity | Firm valuation | Signaling | Unternehmenserfolg | Firm performance | Kapitalstruktur | Capital structure | Signalling |
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