Taming the obesity beast : children, marketing, and public policy considerations
Year of publication: |
2007
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Authors: | Seiders, Kathleen ; Petty, Ross D. |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 26.2007, 2, p. 236-242
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Subject: | Kinder | Children | Gesundheitsrisiko | Health risk | Lebensmittel | Food | Marketing | Werbebeschränkung | Advertising regulation | USA | United States |
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