Tangibilizing services through visual tangible cues in corporate Web sites : a six-country cross-cultural analysis
Year of publication: |
2014
|
---|---|
Authors: | An, Daechun |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 28.2014, 7, p. 566-579
|
Subject: | Content analysis | Corporate Web sites | Services advertising | Visual tangible cues | Website | Visualisierung | Visualization | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics |
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