Tapping foreign markets : construction of legitimacy through market categorization in the internationalizing craft beer industry
Year of publication: |
2023
|
---|---|
Authors: | Jasovska, Pavlina ; Rammal, Hussain ; Rhodes, Carl ; Logue, Danielle |
Published in: |
Journal of world business : JWB. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1090-9516, ZDB-ID 1382307-3. - Vol. 58.2023, 4, p. 1-24
|
Subject: | Case study | Categories | Craft beer industry | Cultural codes | Internationalization | Legitimation | Brauerei | Brewery | Bier | Beer | Globalisierung | Globalization | Multinationales Unternehmen | Transnational corporation | Internationaler Markteintritt | International market entry | Welt | World | Bauwirtschaft | Construction industry |
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