Tapping into base of the pyramid business
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – The concept of base of the pyramid (BOP) business was first articulated in 1998. From 2000 on, the United Nations Development Programme, US Agency for International Development and other such public institutions began adding their support, and all at once BOP business expanded among Western companies. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Social implications – The paper provides strategic insights and practical thinking that can have a broader social impact. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.
Year of publication: |
2010
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Published in: |
Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 26.2010, 11, p. 32-34
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Publisher: |
Emerald Group Publishing Limited |
Subject: | Business development | Society | Corporate social responsibility | Japan |
Saved in:
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