TARGETABLE MARKET SEGMENTS FOR NATURAL PORK PRODUCTS

A survey of consumers established willingness to pay for natural pork products. Probit estimation was used to define targetable market segments for ham and pork chops. High-income, frequent pork consumers, and those most concerned about the use of growth hormones and antibiotics, are most likely to purchase natural pork products.

MoreLess

Year of publication:	1999
Authors:	Grannis, Jennifer L. ; Thilmany, Dawn D.
Institutions:	Agricultural and Applied Economics Association - AAEA
Subject:	willingness to pay \| market segmentation \| Consumer/Household Economics \| Livestock Production/Industries

freely available

Full text |

More access options

Check Google Scholar

In German libraries (KVK)

I need help

More details

Extent:	application/pdf
Series:	1999 Annual meeting, August 8-11, Nashville, TN.
Type of publication:	Book / Working Paper
Notes:	The text is part of a series 1999 Annual meeting, August 8-11, Nashville, TN Number 21593
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005806433