Targeted advertising and advertising avoidance
Year of publication: |
2013
|
---|---|
Authors: | Johnson, Justin P. |
Published in: |
The Rand journal of economics. - Hoboken, NJ : Wiley, ISSN 0741-6261, ZDB-ID 798131-4. - Vol. 44.2013, 1, p. 128-144
|
Subject: | Werbung | Advertising | Werbewirkung | Advertising effects | Zielgruppe | Target group | Online-Marketing | Internet marketing |
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