Targeted advertising : the role of subscriber characteristics in media markets
Ambarish Chandra
| Year of publication: |
2009
|
|---|---|
| Authors: | Chandra, Ambarish |
| Published in: |
The journal of industrial economics. - Oxford : Wiley-Blackwell, ISSN 0022-1821, ZDB-ID 218160-5. - Vol. 57.2009, 1, p. 58-84
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| Subject: | Werbeplanung | Advertising planning | Printwerbung | Print advertising | Vertriebsweg | Distribution channel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003814871