Targeted information release in social networks
Junjie Zhou (School of International Business Administration, Shanghai University of Finance and Economics, Shanghai, China), Ying-Ju Chen (School of Business and Management and School of Engineering, The Hong Kong University of Science and Technology, Clear Water Bay, Kowloon, Hong Kong)
| Year of publication: |
May-June 2016
|
|---|---|
| Authors: | Zhou, Junjie ; Chen, Ying-Ju |
| Published in: |
Operations research. - Catonsville, MD : INFORMS, ISSN 0030-364X, ZDB-ID 123389-0. - Vol. 64.2016, 3, p. 721-735
|
| Subject: | social network | signaling | information management | targeted advertising | game theory | Soziales Netzwerk | Social network | Spieltheorie | Game theory | Signalling | Social Web | Social web | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/opre.2015.1431 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011508059