Targeted promotions on an e-book platform : crowding out, heterogeneity, and opportunity costs
Year of publication: |
2019
|
---|---|
Authors: | Fong, Nathan M. ; Zhang, Yuchi ; Luo, Xueming ; Wang, Xiaoyi |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 56.2019, 2, p. 310-323
|
Subject: | field experiments | promotions | search | spillover | targeting | Verdrängungseffekt | Crowding out | Feldforschung | Field research | Opportunitätskosten | Opportunity cost | Spillover-Effekt | Spillover effect | Experiment |
-
Program evaluation and spillover effects
Angelucci, Manuela, (2015)
-
Sahni, Navdeep S., (2016)
-
Hirvonen, Salomo, (2023)
- More ...
-
Targeted Promotions and Cross-Category Spillover Effects
Fong, Nathan M., (2016)
-
Verhoef, Peter C., (2017)
-
Verhoef, Peter C., (2017)
- More ...