Targeting and educating consumers in West Germany : market research by the Allensbach Institute up to the 1970s
Norbert Grube
| Year of publication: |
2011
|
|---|---|
| Authors: | Grube, Norbert |
| Published in: |
The voice of the citizen consumer : a history of market research, consumer movements, and the political public sphere. - Oxford : Oxford University Press, ISBN 978-0-19-960402-9. - 2011, p. 75-95
|
| Subject: | Marktforschung | Market research | Wirtschaftsgeschichte | Economic history | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008991239