Targeting and Pricing in Social Networks
Year of publication: |
2016
|
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Authors: | Bloch, Francis |
Published in: |
The Oxford handbook of the economics of networks. - New York, NY : Oxford University Press, ISBN 978-0-19-021682-5. - 2016
|
Subject: | Soziales Netzwerk | Social network | Preismanagement | Pricing strategy | Marketingmanagement | Marketing management |
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Targeting and pricing in social networks
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Marketing strategy selection of referral reward under social network : RRWS, RRMS, or dual strategy?
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Contracting with Externalities and Outside Options
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The Formation of Networks with Transfers among Players
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Market formation in bilateral oligopolies
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