Targeting and timing promotional activities: an agent-based model for the takeoff of new products
Year of publication: |
2007
|
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Authors: | Delre, S. A. ; Jager, Wander ; Bijmolt, Tammo H. A. ; Janssen, Marco A. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 60.2007, 8, p. 826-835
|
Subject: | Innovationsdiffusion | Innovation diffusion | Operations Research | Operations research | Theorie | Theory |
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