Targeting consumers who care about future generations
Year of publication: |
2015
|
---|---|
Authors: | Lacroix, Caroline ; Jolibert, Alain |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 32.2015, 8, p. 783-794
|
Subject: | Konsumentenverhalten | Consumer behaviour | Gesellschaftliches Bewusstsein | Social consciousness | Zukunft | Future | Zielgruppe | Target group | Sozialpsychologie | Social psychology |
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