Targeting e-commerce to Chinese audiences and markets : managing cultural and regional challenges
Year of publication: |
2009
|
---|---|
Authors: | Hsu, Jeffrey |
Published in: |
Emerging topics and technologies in information sytems. - Hershey, Pa. [u.a.] : Information Science Reference, ISBN 978-1-60566-222-0. - 2009, p. 88-101
|
Subject: | Electronic Commerce | E-commerce | Website | Linguistik | Linguistics | Kultur | Culture | Chinesisch | Chinese | Konsumentenverhalten | Consumer behaviour | China | Taiwan | Hongkong | Hong Kong | Singapur | Singapore |
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