Targeting in advertising markets: implications for offline versus online media
Year of publication: |
2011
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Authors: | Bergemann, Dirk ; Bonatti, Alessandro |
Published in: |
The Rand journal of economics. - Hoboken, NJ : Wiley, ISSN 0741-6261, ZDB-ID 7981314. - Vol. 42.2011, 3, p. 417-444
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