Targeting in advertising markets: implications for offline versus online media
Year of publication: |
2011
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---|---|
Authors: | Bergemann, Dirk ; Bonatti, Alessandro |
Published in: |
RAND Journal of Economics. - RAND, ISSN 0741-6261. - Vol. 42.2011, 3, p. 417-443
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Publisher: |
RAND |
Saved in:
Online Resource
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