Targeting in Advertising Markets : Implications for Offline vs. Online Media
Year of publication: |
2010
|
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Authors: | Bergemann, Dirk ; Bonatti, Alessandro |
Publisher: |
[S.l.] : SSRN |
Subject: | Wettbewerb | Competition | Werbung | Advertising | Theorie | Theory | Online-Marketing | Internet marketing | Kommunikationsmedien | Communication media | Stabilität eines Gleichgewichts | Stability of equilibrium |
Extent: | 1 Online-Ressource (47 p) |
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Series: | Cowles Foundation Discussion Paper ; No. 1758 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 24, 2010 erstellt |
Other identifiers: | 10.2139/ssrn.1577691 [DOI] |
Classification: | D44 - Auctions ; D82 - Asymmetric and Private Information ; D83 - Search, Learning, Information and Knowledge |
Source: | ECONIS - Online Catalogue of the ZBW |
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