Targets of commitment in service provider-consumer relationships : a prototyping study
Year of publication: |
2009
|
---|---|
Authors: | Jones, Tim D. ; Taylor, Shirley F. ; Bansal, Harvir S. |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 12.2009, 1, p. 36-48
|
Subject: | Lieferantenmanagement | Supplier relationship management | Dienstleistungssektor | Service industry | Beziehungsmarketing | Relationship marketing |
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