Task facilitative tools, choice goals, and risk averseness : a process-view study of e-stores
Year of publication: |
May 2016
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Authors: | Nath, Prithwiraj ; McKechnie, Sally |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 5, p. 1572-1576
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Subject: | Personalization | Interactivity | Evaluation costs | Choice goals | Website design | Risk averseness | Risikoaversion | Risk aversion | Website | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision |
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