Taste lovers versus nutrition fact seekers: How health consciousness and self‐efficacy determine the way consumers choose food products
Year of publication: |
2012
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Authors: | Mai, Robert ; Hoffmann, Stefan |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 21943771. - Vol. 11.2012, 4, p. 316-329
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