Tata Zica to Tata Tiago : digital marketing strategy of Tata Motors for rebranding
B. Shafiulla
| Year of publication: |
2019
|
|---|---|
| Authors: | Shafiulla, B. |
| Published in: |
The IUP journal of marketing management : IJMM. - Hyderabad : IUP Publ., ISSN 0972-6845, ZDB-ID 2615477-8. - Vol. 18.2019, 3, p. 40-59
|
| Subject: | Indien | India | Online-Marketing | Internet marketing | Internationaler Markteintritt | International market entry | Marketingmanagement | Marketing management | Multinationales Unternehmen | Transnational corporation | Konglomerat | Conglomerate |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012111271