Tchibo goes global : implementing a hybrid franchising strategy at Germany's leading coffee retailer
Ilan Alon and Christoph Lattemann
| Year of publication: |
January/February 2016
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|---|---|
| Authors: | Alon, Ilan ; Lattemann, Christoph |
| Published in: |
Global business and organizational excellence : a review of research & best practices. - Hoboken, NJ : Wiley, ISSN 1932-2054, ZDB-ID 2272974-4. - Vol. 35.2015/2016, 2, p. 18-30
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| Subject: | Maxingvest | Franchising | Internationale Geschäftsbeziehungen | International business | Kaffeehandel | Coffee trade | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Other identifiers: | 10.1002/joe.21652 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011437291